Rick's Café In Jamaica: Enchanting Sunsets, Daring Cliff Jumps & Great Vibes. Rick's Café in Negril is known for many things, especially its breathtaking sunset views and daring cliff jumping opportunities. Stroll down the white-hot strip of famous 7-Mile Beach to Margaritaville’s iconic yellow flip flop. Sparkling sugar sand, crystalline warm waters, and sunsets unlike anything you’ve ever seen are only a few of the things Margaritaville Negril has to offer. Experience private cabanas for lounging beachside, a rustic Tiki Beach Bar serving up endless island-inspired refreshments, and open-air dining with a menu so delightful, the fish won’t be the only ones biting. The town of Negril may have inspired Jimmy Buffett’s “Jamaica Mistaica”, but make no mistake, you’ll find your slice of heaven at Margaritaville Negril. Exchange your worries and shoes, for barefoot fun in the sand and surf, the entire family can enjoy.